When I went online to do some research about some of the target for retail stores, such as R.E.I. and Target, I decided to do the VALS Survey. After I completed the survey, I didn't think that the VALS Survey was accurate. One of the reasons why I thought that this test was not accurate was because some of the questions that I responded to did not apply to any of my interests or my lifestyle. Although I didn't think that the VALS survey was accurate, I also didn't that, based on my responses to the questions on the survey, that the lifestyle that I was classified in actually fits my personality.
Although I didn't think that the VALS survey was accurate or agree to it, I do think that this survey corresponds with the target audience of R.E.I. This survey asks plenty of questions that pertains to the lifestyles, attitudes, and hobbies of the target market of the R.E.I. retailer. Plus, this survey also asks questions about how the target person spends his/her money and time. Lastly, this survey corrresponds with R.E.I.'s target audience because this survey can correspond with target audiences of any age, even in the 30-45 year old category.
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