Thursday, February 5, 2009

Ross "dress for less"- history


Ross stores, mainly ROST, a chain of American off-price department stores, is the nation's third largest off-price retailer. Ross department store was first opened in San Bruno, California, in 1957 by Adali Baer. Ross' format was changed to an off-price department store in August 1982, when Stuart Moldow and Donald Rowlett took charge of the Ross business. Modow became chairman of Ross department store and Rowlett became new president of Ross, following Ross' acquisition.
Today, the ROST company operates 771 stores in 21 U.S. states and Guam, covering a majority of the country, except fpe New England and Alaska. Some of the U.S. states where Ross is established are California, Washington, Utah, Arizona, Texas, and, yes, including North Carolina.Ross also operates dd's Discount's chain of clothing and furniture stores, which are created to cater mainly to lower-income customers with lower prices. Ross stores' main mission is is to offer competitive values to customers by focusing on these main objectives: to achieve an appropriate level of brands and labels at strong discounts throughout the store, meet customers needs on a more regional basis, and deliver an in-store shopping experience that reflects the expectations of the off-price consumer. Today, some of Ross' competition include T.J. Maxx, Stein Mart, and Marshalls.

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